News Foreign policy Ministry Travel to Poland
The Polish Institutes exist to ensure that Polish culture has a presence and is appreciated around the world. They achieve this through public cultural events, pinpointing the most effective spheres, formats and topics for promoting Poland, giving it international recognition and a competitive advantage. By making successful use of these opportunities, they enhance Poland’s political, economic and cultural position, building a positive image of Poland worldwide through their day-to-day work.
The activity of the 25 Polish Institutes is reinforced by Poland’s local friends and promoters, who include people in positions of authority with the power to form public opinion. Each Polish Institute is well-versed in local interests and knows which groups to target in their promotional activities aimed at enhancing Poland’s brand awareness and appeal. They also cooperate on an everyday basis with other national cultural organisations, such as the Polish Film Institute, the Fryderyk Chopin Institute, and the Adam Mickiewicz Institute.
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